Potentia Analytics CEO on building a platform for empathetic care

Christine Sinsky, vice president of professional satisfaction at the American Medical Association, talks about the problem of physician burnout and the role the EHR plays in that.

After cancer patient Rahul Mahadevan saw other patients delaying or refusing treatment because of non-clinical obstacles, he founded The WiTT Group to create a platform for patients to ask for the help they need, which also generates SDOH data.

Lessons healthcare can learn from other industries and countries that employ biometrics to address patient matching —the ability to link records for the same individual held in different locations and a perennial problem in healthcare.