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Marketing microtargeting: Consumer motivations found in a tube of toothpaste
AI/ML

Marketing microtargeting: Consumer motivations found in a tube of toothpaste

2:10

Renown Health increased Medicare Advantage membership 4 percent by using data, analytics and outreach to get to know its consumer.

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Patient impact is AI's next frontier

AI tools are commonly deployed to improve clinician experience, but Robert Havasy, HIMSS senior director of informatics strategy, says he's interested in how health systems are leveraging AI to assist patients along the care journey.

Patient impact is AI's next frontier
AI tools are commonly deployed to improve clinician experience, but Robert Havasy, HIMSS senior director of informatics strategy, says he's interested in how health systems are leveraging AI to assist patients along the care journey.
6:06
7:49

AI's role in improving patient outcomes and strengthening cybersecurity

After attending the HIMSS26 AI and cybersecurity preconference forums, Mt. San Rafael's Michael Archuleta and Cyderes' Daniel Spitzer discuss how AI can be used to enhance care delivery and protect against cyberattacks.

AI's role in improving patient outcomes and strengthening cybersecurity
After attending the HIMSS26 AI and cybersecurity preconference forums, Mt. San Rafael's Michael Archuleta and Cyderes' Daniel Spitzer discuss how AI can be used to enhance care delivery and protect against cyberattacks.
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4:13

HIMSS Executive Connect fosters community-building among peers

Sophia Brown, RN, Strategic Informatics Solutions' founder and CEO, continues to share ideas and troubleshoot technology problems with her HIMSS Executive Connect cohort and other alumni.

HIMSS Executive Connect fosters community-building among peers
Sophia Brown, RN, Strategic Informatics Solutions' founder and CEO, continues to share ideas and troubleshoot technology problems with her HIMSS Executive Connect cohort and other alumni.
4:13