Marketing microtargeting: Consumer motivations found in a tube of toothpaste

A Murj survey verified billing is the undisputed top concern for electrophysiologists, says Sallie Gustafson, RN, director of Medical Affairs at Murj.

Debra Beauregard, Rady Children’s Health’s director of medical intelligence and innovation, offers strategies for how organizations, pediatrics and beyond, can be more comfortable exploring, evaluating and adopting emerging technologies.

Recovery, downtime and disruption from IT outages cost some independent and senior care providers "tens of thousands of dollars per minute," lower staff morale and pose patient safety concerns, says healthcare IT security expert Danielle Morrison.