Marketing microtargeting: Consumer motivations found in a tube of toothpaste

UCI Health's Dr. Deepti Pandita, HIMSS-AMDIS Physician Executive Leader Changemaker Awardee, says that her many years of HIMSS membership led her to join the HIMSS Physician Committee and, eventually, to become its chair.

UCHealth's Brittany Cyriacks explains how the health system developed a virtual nursing command center enhanced by an AI tool that searches patient records for signs of deterioration and rolled it out to all 15 of its hospitals.

Lisa Counsell, HIMSS sales and relationship management VP, says that HIMSS membership brings value at every career level, enabling networking for newcomers and offering continuous learning and community for seasoned executives.