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Marketing microtargeting: Consumer motivations found in a tube of toothpaste
Women in Healthcare IT

Marketing microtargeting: Consumer motivations found in a tube of toothpaste

2:10

Renown Health increased Medicare Advantage membership 4 percent by using data, analytics and outreach to get to know its consumer.

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Women in Healthcare IT - Similar Videos View more in Women in Healthcare IT

6:21

AI to track Texan maternity care deserts

Lauri Billingsley and Mari Tietze of the University of Texas at Arlington discuss their work using AI-powered geomapping to identify areas in Texas without nearby maternal care services and pinpoint where high-risk mothers live.

AI to track Texan maternity care deserts
Lauri Billingsley and Mari Tietze of the University of Texas at Arlington discuss their work using AI-powered geomapping to identify areas in Texas without nearby maternal care services and pinpoint where high-risk mothers live.
6:21
5:48

SONSIEL enables nurses to scale innovative ideas

Johnson & Johnson's Peggy Berkery and SONSIEL's Mary Lou Ackerman discuss how SONSIEL has helped nurses collaborate globally and become recognized as essential clinical problem-solvers.

SONSIEL enables nurses to scale innovative ideas
Johnson & Johnson's Peggy Berkery and SONSIEL's Mary Lou Ackerman discuss how SONSIEL has helped nurses collaborate globally and become recognized as essential clinical problem-solvers.
5:48
7:54

CIO Spotlight: Deb Muro of El Camino Health

The chief information officer of the Mountain View, California-based health system discusses how it's prioritizing AI and digital transformation today – and how a pioneering EHR deployment nearly 60 years ago still influences its innovative spirit.

CIO Spotlight: Deb Muro of El Camino Health
The chief information officer of the Mountain View, California-based health system discusses how it's prioritizing AI and digital transformation today – and how a pioneering EHR deployment nearly 60 years ago still influences its innovative spirit.
7:54