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Marketing microtargeting: Consumer motivations found in a tube of toothpaste
Women in Healthcare IT

Marketing microtargeting: Consumer motivations found in a tube of toothpaste

2:10

Renown Health increased Medicare Advantage membership 4 percent by using data, analytics and outreach to get to know its consumer.

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Women in Healthcare IT - Similar Videos View more in Women in Healthcare IT

4:01

Technology investments must deliver meaningful value

Midori Kondo, VP of applications at UCSF Health, discusses the health system's strategy for implementing digital applications, which focuses on standardization, change management and ensuring that a tool truly meets a need.

Technology investments must deliver meaningful value
Midori Kondo, VP of applications at UCSF Health, discusses the health system's strategy for implementing digital applications, which focuses on standardization, change management and ensuring that a tool truly meets a need.
4:01
2:22

Scalable infrastructure makes interoperability possible

The Sequoia Project's Didi Davis says IHE profiles power the infrastructure that makes health information exchange possible in the United States, enabling the movement of billions of clinical documents every month.

Scalable infrastructure makes interoperability possible
The Sequoia Project's Didi Davis says IHE profiles power the infrastructure that makes health information exchange possible in the United States, enabling the movement of billions of clinical documents every month.
2:22
6:25

Reimbursement for maternity care is about to change

Starting on Jan. 1, 2027, payment will move from a lump-sum payment at the end of an episode – usually lasting 40 weeks – to more of a fee for service structure, says Anu Sharma, founder and CEO of Millie.

Reimbursement for maternity care is about to change
Starting on Jan. 1, 2027, payment will move from a lump-sum payment at the end of an episode – usually lasting 40 weeks – to more of a fee for service structure, says Anu Sharma, founder and CEO of Millie.
6:25